Every company is using some form of AI to allow customers to better self-serve and save money. Knowing as much about your customer as you can from prior purchases, habits and behaviors can facilitate a better customer service experience.
There is so much competition nowadays that there is not much difference between many products and services. Therefore, the only thing that differentiates the products and services from each other is the experience and service they deliver to their customers. That's why customer experience is important and why businesses should care.
Without a high level of customer satisfaction, the client leaves and the brand dies. And to reach a high level of сustomer satisfaction you have to deliver against functional and emotive needs and expectations consistently.
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